REALLY, REALLY GREAT IDEA OR REALLY, REALLY CONTROVERSIAL ONE

Ken Williams
3 min readDec 9, 2021
Pic by Kudoboard

The gift card industry is nearly a $171B juggernaut. As a company, it would be in a dead heat with AT&T as the 24th largest company in the USA. They practically are in every retail store: Roblox, AT&T, Verizon, Macy’s, Wendy’s, XBOX, etc, etc. During holiday times of the year, they are placed in gift bags, presents, stockings, etc.

There is a psychological depression during the holidays due to a loss of a loved one through death, divorce or separation–perhaps pets, too. Troubled finances, and unrealistic expectations can lead to the blues also. The holidays are a lonely time of the year for 14% of people, says k21healthfoundation.org.

COMFORTING, GIFTS, WELL WISHES ARE GREAT…

…But not enough.

When all hope is lost (illusion) the brain can find a way indirectly to bring the end to the life the brain belongs to or leads to severe mental distortion. So getting realistic about mental health during the holidays is as serious as getting serious about obesity in the country.

But the individual has to be receptive to the idea of professional help in order to improve, which is a huuuge factor.

THE GIFT CARDS CAN BE PRICEY, OF COURSE

Seeing a shrink isn’t cheap at all. But the risk of not seeing one is even more detrimental if the mental capacity dissipates. A visit to a psychologist can range up to $200 but on average $100, according to goodtherapy.org.

Some insurance plans cover some of the costs with copays but sometimes things can be complex with insurance coverages. It is good to thoroughly research mental health insurance programs before signing up for one. Or, even using one at all.

Ken Williams

Enjoys writing and a juicy topic that people are currently discussing on Main Street Really grateful for your support. https://ken-wms1.medium.com/membership